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Norvell Acquired By Sunless, Inc

Norvell Acquired By Sunless, Inc.


Norvell Announcement and Press Release 29 April 2016

To Our Valued Industry Friends,

Today marks an important milestone for our family, our business, and our industry. I am incredibly excited to announce that Sunless, Inc. has acquired our family business, Norvell Skin Solutions, LLC. I am beyond proud of the strides our team has made over the years to pioneer the spray tanning industry, bringing incredible technology, unmatched spray tanning solutions, the highest levels of education, and many ‘industry firsts’ that have shaped the landscape of the sunless tanning industry as we know it today.

Over the past several months, it has become clear to our family that Sunless, Inc. shares with Norvell a common vision and global outlook towards our industry, all while exhibiting respect and value for what Norvell means to all of us and you. That made Sunless, Inc. not only the right partner for us – but the only one with which we are willing to trust the brand that bears our family name.

Sunless, Inc. has a genuine appreciation for the innovations we have brought to this industry, our incredible team, and our customer service-focused culture. I am confident that combining our resources will result in the delivery of even better products, service and technology to our customers around the world. Our family is truly excited about the potential this acquisition unlocks for the two companies moving forward for years and years to come.

So, what happens next? Our family and our team will be the same tomorrow as it was yesterday. Norvell and Sunless, Inc. will move forward together for the betterment of our customers and our industry. No immediate changes are planned, and Norvell business will continue to operate out of the Alexandria, Tennessee plant with our family in their current capacities. Stacie, Greg, Lynn, and myself will carry on with the Norvell brand under the guidance of Peter van Niekerk at Sunless, Inc. Rest assured, Norvell solutions, formulations, the Norvell brand, and products will not change. Norvell will continue to build and deliver the product you have so passionately come to love.

Whether you have been a Norvell customer for 7 days, 7 months, or 7 years – we are grateful that you have chosen us. Please trust that your belief in us, and your choice to allow us to serve you is humbling and deeply appreciated. Our family owes so much to our customers whom we have come to call our friends. I am immeasurably proud of the relationships and company our team and our family have built over the past 39 years working together. You, our customers, have helped us build something really special. We love what we do, and look forward to continuing to serve you for years to come. We hope you will see this as we do – that our family is still here…it just got a little bigger!

Thank you for your business and continued support.

Rick Norvell

Norvell Acquired By Sunless, Inc

Norvell Acquired By Sunless, Inc



ALEXANDRIA, TN – As tanning professionals across the country prepare for the busy season, two of the biggest companies in the sunless tanning industry are joining forces. Sunless, Inc., which is owned by The Riverside Company, has acquired Norvell Skin Solutions, LLC, effective April 29, 2016.

“The acquisition of Norvell establishes Sunless, Inc. as the undisputed international market leader in the sunless tanning segment of the beauty industry”, said Peter van Niekerk, CEO of Sunless, Inc. “The two businesses perfectly complement each other, as Norvell is the leader in professional-applied spray tanning systems and enjoys a strong position in skin care with the Dancing with the Stars by Norvell Sunless Collection, and Sunless, Inc. is the leader in automated spray tanning systems and premium self-tanning products under the VersaSpa® and Mystic Tan® brands.”

“This has been our family’s life and work for 39 years,” Rick Norvell, President of Norvell Skin Solutions, LLC, shared. “We appreciate and have the utmost respect for the die-hard loyalists of the Norvell brands who have put us on the map and helped us become the leaders we are today. We are very excited about the new opportunities and innovations this combined company will offer our customers. Sunless, Inc. and its principals are the only team I would entrust with the brand that bears our family name. They have given their firm commitment to continue the legacy of quality products, education, and customer service that customers and consumers have come to expect from Norvell.”

According to van Niekerk, “The customer benefits are compelling: the new organization offers our customers the very best in sunless tanning and related beauty products, drawing on the top skills and technology in formulation development, equipment design, manufacturing, branding and marketing. And the combined entity has the financial resources and ambition to drive exciting innovation and revenue growth in the self-tanner segment of the beauty market, across multiple channels and markets.”

The Norvell and Sunless, Inc. organizations remain focused on supporting and serving their respective brands and customers, while the company reviews how to optimize integration of the business. All customer contacts remain as they were prior to the acquisition.

Rick Norvell will continue to lead the Norvell business, as a member of the Sunless, Inc. leadership team”, assures van Niekerk. “All key members of the Norvell family will also continue in their roles. We understand that Norvell is more than a brand to the sunless tanning industry.”

Please contact your current Sunless, Inc. and Norvell business representative with any questions, or visit


Sunless, Inc. is the industry leader in premium UV-free tanning products, marketed under the Mystic Tan®, Norvell®, VersaSpa® and Dancing with the Stars by Norvell brands. Products are distributed worldwide, in the professional and beauty channels. The company operates from Cleveland, OH and Nashville, TN. Sunless, Inc. is owned by the private equity firm, The Riverside Company.


The Riverside Company is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 410 transactions. The firm’s international portfolio includes more than 80 companies.

Norvell Skin Solutions, LLC
t. 888.829.2831
d. 615.529.1250

Crystal Gryniuk-Mears
Norvell Skin Solutions, LLC
t. 951.544.7577

Norvell Acquired By Sunless, Inc

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